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Our expertise lies in helping founders in the earliest stages of company building. Experienced in both start-up operations and investing, we bring our clients valuable insights garnered from sitting on both sides of the table. From attracting investors to scaling your business to fine-tuning your leadership skills, we are here to be your trusted partner every step of the way.



Robyn Ward Principal

Robyn Ward

Robyn Ward is a 20-year veteran of the technology startup space. Via her coaching and consulting business, FounderForward, she helps founders with with leadership development, culture & team-building, as well as fundraising strategy and strategic partnerships. Robyn also teaches Entrepreneurship at USC and is a champion of diversity and equality in the technology industry.

Prior to FounderForward, Robyn launched and ran the strategic investment arm of United Talent Agency. In her role as Head of New Media Ventures, she identified investment and incubation opportunities and worked closely with portfolio founders to help accelerate their growth. Before UTA, Robyn was a business development and operations executive who served on the early leadership teams of five venture-backed startups, including Docstoc (acquired by Intuit). 

Robyn is an advisor to a handful of startups and a mentor to several LA tech accelerators. She also recently served as a consultant on Apples's new show Planet of the Apps. Robyn has been named a Top Woman in LA Tech by DigitalLA and a Top LA Tech Ambassador by TechWeek.

A mentor to numerous female founders, Robyn is passionate about changing the ratio of women-led venture-backed companies. She speaks often on the topic and is involved with a number of women’s organizations and events. She currently sits on the Advisory Board of The Girls Lounge and Women Investing In Women. In addition, she has worked with a variety of organizations aimed at encouraging entrepreneurship and STEM education.

Robyn began her career as an investment banker with Donaldson, Lufkin and Jenrette. She holds a BS in Business, with an emphasis in Entrepreneurship, from the University of Southern California, where she serves on the Advisory Council to the Lloyd Grief Center for Entrepreneurial Studies.

When she’s not in start-up mode, she can be found traveling to far-flung places, staying fit, and sharing good wine with friends.


What others have to say...


Rachel Tipograph
Founder and CEO, MikMak

“Robyn is an entrepreneur's best friend. Her experience working within start-ups, navigating Corporate America and Hollywood, as well as being an experienced investor, who is well respected and known within the community, makes her an asset to any organization. From fundraising to decision making to strategy to cheerleading, her inputs have shaped my company for the better. There's no one like RW.” 

Brent Bushnell
Co-founder and CEO, TwoBit Circus

“Robyn is an incredible super-connector. She’s as selfless as she is enthusiastic. I’ve loved my time getting to know Robyn over the years and have found her to be thoughtful, strategic, and experienced in a broad slate of domains. I look forward to working with her for years to come and can’t endorse her highly enough to others." 

Paige Craig
Venture Capitalist, Arena VC

“Robyn lives and breathes startup life - you won't find a better friend, advocate, and biz dev leader who can go out there and make deals & relationships happen. Robyn can walk into any city, any room, any company and get things done.” 


Robyn has spoken at universities, accelerators, conferences and businesses on topics relating to: Launching Businesses, Fundraising, Business Development, The Future of Digital Media, Empowering Female Founders, and The Importance of Diversity in the Tech Industry.